Chaterine's Creative Portofolio

CHATERINE GUNAWAN

Chaterine

Gunawan

A passionate content creator and copywriter with a flair for the unconventional. Possess a playful demeanor and tending to go balls and out. A witty words composer on paper (or keyboard, if you prefer). Always out-of-the-box and asking, "why not?"

I enjoy pouring my works and creativity through various mediums:

social media, blogs, and copies.

skills.

languages.

Indonesian | English | Chinese

01.

Total views: 1M

Video about the most expesinve pen of

Faber Castell

TikTok Personal Account

acc name: @chaterinesdaventure | total likes: 215.7K

Creating videos about lifestyle (a day in my life),

and food recommendations (hidden gems, cafe-hopping)

Click to view the video! :)

Total views: 45.2K

Video about a cheap Indonesian Dried Noodles store in Singapore

Total views: 156.2K

Video carousel about my monthly expenses as a working adult in Singapore

Total views: 1.6K

Video about a day in

my life on weekends

in Singapore

02.

Add a little bit of body text

Ninja Van is the leading logistic-tech company in South-East Asia, headquartered in Singapore.

My work scope: Crafting captions for Ninja Van's social media in adherence to the brand guidelines and personality.

Ninja Van is the leading logistic-tech company in South-East Asia, headquartered in Singapore.

My work scope:

Composing Year-End Newsletter email to update Ninja Van's accomplishments in 2022 and increase customers' retention

Snowball is a human rights community based in Taipei, Taiwan. Its main focus is to promote human rights by encouraging people to use its purchasing power through ethical consumerism.

My work scope:

Writing captions for tweets and Instagram posts of #DrinkOrNot campaign

(promoting ethical consumerism through the purchase of bubble tea in Taiwan. )

Tone of voice: Fun, Engaging and Informative

EN:

Did you know that Sriracha chili sauce by AYAM is made from 100% natural chili?👀 Natural chili has health benefits such as improving digestive health and reducing risks of cancer. Have a hot and sexy meal with Sriracha AYAM sauce!🔥

ID:

Makan sambel bikin sehat? 🙀 Bisa dong kalau saus sambalnya Sriracha dari AYAM dengan 100% bahan alami 😎 Kurangi risiko kanker dan tingkatkan kesehatan pencernaan sambil nikmati pedas nikmatnya 😋

A caption-crafting project which involves various brands and tones of voice.

My work scope:

Crafting captions based on the brand image and tone of voice.

Tone of voice: Professional, Informative and Engaging

EN:

Introducing our newest orbital sander, GSS 2300 Professional. With the latest metal sheet and sophisticated ergonomic handle, ensuring you to get a better sanding result. Grab yours now on our website! (link in bio).

ID:

GSS 2300 Professional, amplas yang tepat untuk Anda yang menginginkan hasil amplas yang lebih halus. Dengan bantalan meta menggunakanl teknologi terbaru dan sistem clamping yang kuat, membuat proses pengamplasan menjadi mudah. Dapatkan sekarang di website kami! (link di bio)

Tone of voice: Engaging and caring

EN:

How do you celebrate this year’s Hari Raya? We hope you have a great time as we are happy to serve you better🤗 Salam Lebaran!

ID:

Gimana lebaran tahun ini? Sudah bertemu orang-orang kesayangan belum?🤗 Kami, segenap keluarga Airo mengucapkan Selamat Hari Raya! Jangan lupa habiskan waktu dengan orang-orang yang disayang 🙂

Rosy Posy is a florist established in 2017, based in Jakarta, with a branch in Surabaya.

My work scope:

Creating feeds, stories, shooting reels, and crafting captions for Instagram posts and stories.

The Editor's Market is the leading independent fashion and lifestyle retailer in Singapore.

My work scope:

Composing an email newsletter for their newest collection.

SOluvice

Say bye to working on weekends! 👋🏻

We know the hassle of having a large customer database and only 24 hours a day. Fret not, with our newest CRM solution, you can keep them happy by building stronger relationships.

Count me in!

A dummy project involving a B2B company website.

My work scope:

Crafting copies for the landing page website.

Before you go, I want you to imagine yourself in this scenario:

You go to the gym...

You see all fit people sweating, working very hard for their body goals...

You want to be like them, you want to transform yourself.

But, you don’t know how to start…

You want fast and visible results...

We all know that success comes with hard work and perseverance.

As the wise man says,

You don’t have to be great to start, but you have to start to be great

You may close this email and think, nevermind, I will just do calorie-deficit..

My dear friend, we all know it is NOT SUSTAINABLE

So, do you want to stay right where you are? Lying on the sofa, reading this email, while eating your Cheetos?

OR do you want a TRANSFORMATION of yourself?

Now, imagine, in 6 months, if you are committed to going to FITSPO every day, what will happen to your body?

Those bikinis will look so fine on your body, you can throw away that “summer body goal” checklist...

Your body 6 months from now depends on the decisions you make TODAY.

So, which one will you choose?

>>>SIGN UP NOW for FITSPO MEMBERSHIP and GET THAT TONED BODY IN 6 MONTHS

To: all@subscribers

Subject: A SNEEK PEEK OF YOUR BODY 6 MONTHS FROM TODAY

A dummy project involving a gym membership marketing plan

My work scope:

Composing direct response email copy for the subscriber who almost purchases the membership.

03.

Medium is an open platform where writers can share their voices.

My work scope:

Writing a personal blog mostly related to life lessons.

Snowball is a human rights community based in Taipei, Taiwan. Its main focus is to promote human rights by encouraging people to use its purchasing power through ethical consumerism.

My work scope:

Writing a blog post related to #DrinkOrNotCampaign to increase SEO visibility and traffic.